February 2012 verclas & friends creates an attraction: the IT&Media 2012
The PR Agency verclas & friends undertakes the classical media services for the trade fair IT&Media 2012. more...
November 2011 Social Media Survey of German SAP Partners: Use? yes – Strategy? no
The majority of SAP Partners who participated in the survey have no social media strategy or corporate guidelines. 50 midsize SAP consulting and services partners took part in the survey. more...
September 2011 verclas & friends communicates for annual conference of SAP Partners
PR agency verclas & friends will support the International Association for SAP Partners’ (IA4SP) annual conference 2011 and is also on-site as an exhibitor on 28th September 2011. more...
Juni 2011 Lodestone Relies on Communication Support from verclas & friends
Heidelberger PR agency verclas & friends will assume communication activities for Lodestone Management Consultants GmbH. more...
May 2011 sellxpert Communicates via PR Agency verclas & friends
sellxpert Chooses Heidelberg Communications Consultant verclas & friends. The agency is responsible for communication consulting and media work. more...
February 2011 verclas & friends Speaks on Behalf of SAP Consultant ParCon
PR agency to advise ParCon regarding positioning in the market and takes on media relations, online PR, social media and customer newsletters. more...
January 2011 Dialogue with DonnerWetter
Read the current issue of the customer magazine from the advertising agency Donner & Doria in Mannheim. It includes everything important about target groups in public relations. more...
November 2010 verclas & friends to Communicate for ERP Specialist
ALPHA Business Solutions AG will rely on verclas & friends to support the re-establishment of their communication activities. The PR agency will manage media relations, online PR and social media. more...
Press Release November 2011
Social Media Survey of German SAP Partners: Use? yes – Strategy? no
Heidelberg - social media use for German midsize SAP partners, both privately and professionally, has become more regular and frequent. Facebook, Xing and Co. are the most leveraged social media channels among partners despite the fact that the majority of SAP Partners who participated in the survey have no social media strategy or corporate guidelines. Only a third of partners integrate their social media activities with their overall corporate communication strategy.
Most participants in the survey consider the biggest advantage of using social media is the “free” marketing of products and information. Other advantages include the more direct communication opportunities and the broader reach of social media channels to target audiences. The disadvantages viewed are the lack of data security as well as the loss of control over information shared.
The bottom line for using social media communication: almost all of the SAP Partners surveyed believe that their activities online help to raise the external awareness of their companies. Further reasons include taking advantage of and finding new business opportunities, customers and recruiting new talent.
Almost all of the SAP partners surveyed already use social media in one way or the other. 61% of those surveyed link social media channels to their homepage. Despite the widespread use of social media, few organizations have a well-developed strategy and less than half have an individual responsible for social media activities, let alone corporate social media guidelines (14% of those surveyed). Only a third actively integrate the content of their social media channels across the board and 10% leverage a social media newsroom.
verclas & friends executed the online survey of German SAP partners in October 2011. 50 midsize SAP consulting and services partners took part in the survey.
Social Media Survey results as PDF document
